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My marketing director keeps talking about “SEO”. I don’t know what that is . . . but I don’t want HER to know that . . .
Do I really need a website?
Does advertising really increase sales?
What is the difference between a target MARKET and a target AUDIENCE?
How do I figure out who my target market is?
I have a nice brochure we had written for our company. Can I use the same copy for our website?
What is the most effective media for spending my ad dollars? TV? Radio? Print? Internet?